I am currently working on the Growth team at TELUS Digital.

I've spent nearly a decade designing products across gaming, AI, fintech, and community platforms. Most of my work is around behavior, engagement, and simplifying complex systems into experiences that feel natural, rewarding, and easy to stick with.

• 01
  Building a dopamine delivery system that looks like a habit tracker→
• 02
  Click reduction is not friction reduction.→

• 01 Senior Product Designer at TELUS Digital Sep 2025 → Present ↓
  Projects Experts Explorer, Contributor Portal

  • Diagnosed a 77% dropoff in the onboarding flow and redesigned it end-to-end, reducing dropoff by 65% and increasing profile completion by 33%
  • Operated across a multi-team stakeholder environment, driving alignment and shipping work that spanned multiple products and functions
• 02 Lead Designer at Parallel HQ May 2025 toSep 2025 ↓
  Projects Aditya Birla SLI, Finpilot, GetBlue.ai

  • Served as sole design POC for ABSLI when two senior designers exited mid-project, maintained delivery continuity without any client-side disruption
  • Operated as a client by leading pitch deck design and translating their product needs into a compelling proposal
  • Managed a cross-seniority design pod (1 associate, 1 senior) across 2+ concurrent projects in a fast-moving agency environment
• 03 UX → Sr. UX Designer at Moonfrog Labs Jan 2021 toMay 2025 ↓
  Projects Ludo Club, HTML5 Games, Carrom Gold, What the fate!

  • Reimagined D7 journey with fresh GQL upgrades, increasing retention by 13% and boosting D₀BR
  • Led a data-first overhaul of Ludo Club's flow, improving Day 30 retention by ~3%
  • Mentored 3 designers, helping them manage scope, communicate clearly, and grow faster
  • Actively built a player community of 100+ users to gather insights and influence roadmap decisions
  • Created design and art guidelines to align teams and bring consistency across feature rollouts
  • Designed a reusable system to ship HTML5 games faster by standardizing UX patterns and loop design
• 04 Product Designer at KoolKanya Jul 2020 toDec 2020 ↓
  Projects Community & Marketplace

  • Designed a women-centric community experience modeled on common room interactions and peer support
  • Defined product scope, goals, and deliverables in collaboration with design, product, and engineering
  • Led UX for the marketplace, the core business objective
  • Shaped features and engagement using real-time community behavior insights
• 05 User Experience Designer at 63 Moons Apr 2017 toJul 2020 ↓
  Projects Chatbot creator, FaceReco, Tickertape

  • Collaborated directly with execs to align B2B UX with business goals and user workflows
  • Simplified complex task flows, resulting in faster, more intuitive user journeys
  • Gained hands-on experience balancing long-term product strategy with short-term delivery needs
  • Designed plug-and-play chatbot tools that enhanced support across enterprise systems
• 06 UX Design Intern at Rygbee Inc. Jul 2016 toApr 2017 ↓
  Projects Raxter.io

  • Learnt and applied design thinking principles in a live product environment
  • Gained hands-on design experience working on a real product from the ground up